In preparation for Double Eleven (November 11th), we are organizing an event within the product to kick-start the excitement for the upcoming shopping festival. Our goal is to amplify the product's influence during the Singles' Day period. To achieve this, we plan to engage influencers to create pre-event videos, generating anticipation and boosting both activity and user contributions. Simultaneously, we aim to communicate our product information and value proposition to our core user base.
Pre-Double Eleven Influencer Warm-up Campaign: Ignite the excitement by encouraging influencers to share pre-Double Eleven videos. The influencer with the highest number of likes will have the chance to win valuable support for their content, boosting engagement and increasing overall activity participation, thereby enhancing the overall buzz of the campaign.
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